The festival phenomenon

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For many years, the music is an entertainment way commons to all people. Music is a meaning people often use to express, or highten, their emotions. It’s universal, timeless, and represents a link language often hasn’t been able to create.
The music gathers varied communities, peoples with different taste but with a common interest. In concert, in festival, at the house, during the sport, etc. the music is a part of people’s lives.
Music is a meaning people often use to express, or heighten, their emotions. For centuries, it has been a meaning to express joy as well as sadness, solely for the purpose of listening to it or shared amongst friend and strangers…

Today festivals are known events that attract the world, any type of profile sharing the same interest: listening to music.

However a new kind of festival is create this previous years, some festivals combining music and digital. The digital arts, art which rises through technology, are now very popular. This event used to share music, discover new music artists. And this is a time when art and digital mingle and created some surprising benefits.

Montreal in particular is the new country, promoting the advent of digital arts.

Today in France, we can not really estimate the number of festival, although it is thought to 2000.
I offer below an “infographic” (unfortunately in French, sorry), about the festivals in France.

So you can see which region, which season attract the most of festivals every year, and who are the people it attracts.

To go further, you can go to the official blog of the festival in 2014, and fix your summer holidays !!!

http://iscomigoo-festival.blogspot.fr/

Happy reading 🙂

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Daft Punk: a musical marketing based on rarity

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Random Access Memories, the fourth album of Daft Punk, has become in a few weeks an object of desire and fantasy. Rarely an album has done so much noise about it and as long.
The duo composed of Thomas Bangalter and Guy Manuel de Homem Christo, are international icons of electronic music. With only four albums and unforgettable songs, they became very successful. The Daft Punk are more than artists…

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Beyonce broke the usual musical marketing rules !

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In December, Beyonce, the famous american R&B singer, as one of the artists who did sell the most music album in the world, created a buzz around the world after releasing her new album.

Usually, famous singers like Beyonce, let fans know the official release date, and make some teasing as a marketing trick…
But the pop star changed the usual promotional release of an album. No teasing, no cover, no sample, no live show, no interview, … Nothing! Beyonce released her new album her own way, avoiding doing any true marketing.

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