The trend of web labels

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Every music fan knows what is a record label.

Regarding the Wikipedia definition, a record label is “a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers. The term “record label” derives from the circular label in the center of a vinyl record which prominently displays the manufacturer’s name, along with other information.”

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Daft Punk : A French pride displayed with a digital-only strategy.

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The Daft Punks, who somehow became mythical characters of the electronic music, are still intriguing by their anonymity. Despite wearing helmets, everybody still speak with them.

Originating from France, Daft Punk is composed of Thomas Bangalter and Guy -Manuel de Homem – Christo ( both 39 years ). Almost never seen in public, they managed to win five awards at the 56th Grammy Awards, held this year in Los Angeles.

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Beyonce broke the usual musical marketing rules !

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In December, Beyonce, the famous american R&B singer, as one of the artists who did sell the most music album in the world, created a buzz around the world after releasing her new album.

Usually, famous singers like Beyonce, let fans know the official release date, and make some teasing as a marketing trick…
But the pop star changed the usual promotional release of an album. No teasing, no cover, no sample, no live show, no interview, … Nothing! Beyonce released her new album her own way, avoiding doing any true marketing.

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New trend: Brands & Music apps

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We had the cassette tape, then the Walkman and after the iPod. Since the first appearance of the latter, the music industry has completely changed.

Connected to your iPhone, iPod or iPad, you can listen for all the music you have concentrated in this box of technology, wherever you are. You don’t even need an internet connection to be transported into a world of great sounds.

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